Sunday, 26 July 2009

You win some, you lose some ...

The win - Ellatron Lite : Orchestron went live in the App Store today! Lots of Ellatron goodness, in fact more Ellatron goodness than we squeezed into Ellatron Pro 1.0, all for $0.99

The loss - well, the defence let in 2 goals today. Well 4 - the same goal, 4 times. Bug in Ellatron, repeated across all 3 Lites as they share 99.99999% of the same codebase. So I need to get bugfixes into the store right now.

Ellatron Pro 1.41 is in review, no changes except to fix the annoying bug which stops chordbank save/restore from working. Now that Orchestron is live I will get a bugfix of her into the store toay, and as the other Lites go live I will update them with bugfixes.

So, we are losing 4-1 today. But it was a glorious goal we scored.

Sunday, 12 July 2009

Three new 99c Ellatrons in review in the App Store

Today we expanded the Ellatron product range for the first time. We've had feedback that $2.99 is too much to pay for an excellent, rich, well-written synthesizer for the iPhone. Clearly we disagree! But to be fair, there are a whole bunch of music apps in the store, a lot of them useless, and $2.99 is a big punt if you don't know what you are going to get.

So to make it easier for the impulse purchasers, and to give people a taste of the Ellatron experience at the critical $0.99 price point, we are today introducing 3 variants of "Ellatron Lite" into the App Store. These are -

Organtron : 5 great organ sounds, tonewheel and 'transistor' voices
Orchestron : 5 orchestral themed voices, and is closest to the original Ellatron concept, allowing you to play with choirs, brass and strings. And finally -
Synthron : a set of analog-sounding synths and synth basses, plus the new fave the StellaPhone.

Each Ellatron Lite also comes with a taster of full Ellatron in the shape of the chamber string section of RiekoTron, plus the walloping Ellatron drum loops.

Each of these Lite version stands up on its own - the organ collection is a match for any other organ App in the store, the synth collection is excellent, and the Orchestron gives you the pocket Mellotron experience at a new, low, low price point.

So now there's no excuse to indulge in some Ellatronics! Go on - you know you want to ...

We anticipate the new Lite versions to be available for sale before August 1st, so long as we don't hit any Apple-shaped roadblocks ... watch this space!

Wednesday, 8 July 2009

Finally ...

... Ellatron 1.4 has hit the App Store.